What Squarespace Designers Get Wrong: Focus

Hey, it's Wayne here. In today's live show, we dove deep into a common pitfall for Squarespace designers - losing focus. I shared insights from a recent web conference that really got me thinking about the importance of honing in on what we do best. Here's a quick rundown:

- The Focus Issue: Many Squarespace designers, including myself, have fallen into the trap of offering too many services. I discussed how this not only dilutes our expertise but can also lead to burnout and hinder business growth.

- Affiliate Links Chat: I touched on a recent conversation about affiliate links and shared my strategy for 2025, questioning transparency and the intention behind using them.

- Rare Disease Day: In a personal note, I talked about Rare Disease Day and its significance to me, linking it back to the affiliate link discussion.

- Key Takeaways:
- Narrowing our service offerings can actually create more opportunities and lead to better, more focused work.
- The importance of clear, simple operations and how it can lead to predictable and maximized profit margins.
- My approach to affiliate links, aiming to support a cause close to my heart.

- Looking Ahead: I hinted at a future video on how I've productized my service offering, aiming for a cleaner operation and even better service for my clients. Drop "Let's productize" in the comments if that's of interest to you.

Remember, focusing on what we do best not only simplifies our business but allows us to deliver exceptional value to our clients. Let's chat in the comments about your experiences with focus and diversification in your services. And, if you're curious about the affiliate links or the Songs for Kids program, check out the links below.

Links:
- @elizabethellery's incredible Designer Summit: https://www.elizabethellery.com/summit
- My @descript Affiliate link mentioned: https://get.descript.com/91jbky34c9no
- The Songs for Kids Foundation: https://www.songsforkids.org

Thanks for tuning in, and don't forget to like and subscribe for more insights and stories from the Squarespace design world. See you Monday!

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