Unique Selling Point Prompts for Events with Corey Topp

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Here’s the deal: if you’re promoting an event without a clear Unique Selling Proposition (USP), you’re leaving ticket sales to chance. And in this crowded market? Chance isn’t your friend.

Your USP is what makes your event stand out—the reason people choose YOUR event over scrolling Netflix or attending something else. It’s the heartbeat of your promotion strategy, and without it, your marketing becomes just noise.

Ask yourself:

⁉️ What makes this event unforgettable?
Is it the headliner? The theme? The experience they’ll be talking about for weeks?

⁉️ Why is this event perfect for my audience?
Does it solve their FOMO? Meet a need? Or deliver something they can’t get anywhere else?

⁉️ What’s the ONE thing people should remember about this event?
Hint: It’s not just the date and time. It’s the feeling, vibe, or transformation they’ll experience.

When you define your USP, every decision becomes clearer—your ads, your messaging, even the way you pitch the event to your audience.

???? A strong USP isn’t just about being different; it’s about being irresistible. Make them feel like they can’t afford to miss out, and you’ll see the impact in your ticket sales.

What’s your event’s USP? Share it below! Or follow along for more tips to take your events from ordinary to unforgettable. ????