How ChatGPT helped him close more sales | James Augustin (Particle Execution)

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Trying to sell transformation? You might be scaring people off.

James Augustin, founder of Particle Execution, realised that pitching a “total business transformation” was too abstract, and a little intimidating.

Instead, he turned to ChatGPT to analyse his sales calls.

The insight? People don’t want disruption. They want something fixed.

So now he asks a simple question:

“What’s one process that’s annoying you right now?”

That shift in positioning made his pitch clearer, faster, and easier to say yes to.

???? Sometimes it’s not about thinking bigger, it’s about getting specific.

Full episode out now on MillennialMasters.Net, YouTube, Spotify, and Apple Podcasts.