How ai is helping sales leaders hit quota - Mike Curliss President of @maximizersoftware

During my recent conversation with Mike Curliss, President of Maximizer, we discussed how AI, when effectively integrated into a CRM, can be a game changer for senior sales leaders.

While much of the focus has been on how salespeople can use AI for productivity—whether for lead generation, automated and augmented business intelligence, writing, or managing and automating sales sequences—there’s been less focus on how AI-powered CRMs can impact our leadership capabilities as sales leaders.

One of the more interesting angles is AI’s ability to analyze deal flow, pipelines, and interactions to surface exceptions. These exceptions could be as simple as a deal taking longer than average at a specific stage, or AI might identify that one of the key decision-makers previously worked with one of our clients. Augmented intelligence like this helps pinpoint where we can be most effective as coaches.

Additionally, AI can analyze large data sets from dozens or even hundreds of salespeople, helping you see real-time trends, recurring talking points, and gaps in your team's efforts.

When used effectively, AI can reduce the time spent in spreadsheets and generating reports, increasing our ability to coach and develop our teams. It also helps us determine where to focus our limited coaching and development time to maximize ROI from our sales team.

You can listen to this conversation on my podcast site, Spotify, Apple Podcasts, or wherever you prefer to listen to podcasts.