A.I. TO WORK FOR MARKETERS with Linda Fanaras

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Linda Fanaras is an award-winning executive marketer who owns a marketing firm called Millennium Agency. She discusses how her firm uses AI tools, primarily to assist with content writing and as a foundation for potential content, rather than fully automating the process. Linda notes that while some content writers are initially hesitant about AI, she sees it as a way to enhance their work. She emphasizes the importance of prompting AI systems effectively to get the desired output. Linda also touches on concerns around copyright and legalities related to AI-generated content, suggesting the need for customization to maintain brand voice and personality. Overall, she views AI as a valuable tool for marketers when used thoughtfully.

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