AI in Content Creation - It Just Accelerates What's Working

In a recent Pulse by Intuji episode, Chris Walker discusses the significant advantage of having a rich backlog of content and insights when integrating AI into content creation strategies. He emphasises the value of deep experience and unique perspectives in distinguishing one's offerings from the generic output often produced by AI alone.

"Me having 5 years of video content, podcasts, and original thoughts...that's actually the advantage. For a company that's trying to just boot up AI and do the same thing without any information, without thoughts, without consulting 500 companies and seeing their data and having the insights, what are you going to do with AI? It's going to write you a bunch of commodity that everyone else has!"

It really highlights that while AI can be a powerful tool to accelerate existing processes, it is not a replacement for the unique content and insights gained through years of experience. Businesses need to recognise AI as an enhancer of what's already working rather than a creator of new strategies from scratch.

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